Organizations, Management Behavior and Economics

Monday, July 17, 2006

Boeing vs. Airbus, revisited

Since we talked about Boeing and Airbus in class, I figured it would be helpful to point you towards a working paper about the race to develop the superjumbo jet and the failed attempt at preemption on Boeing's part. You will notice here that Airbus succeeded because, to use the terminology from your textbook reading, it built a cart with legs and didn't believe that Boeing's wheeled cart was going to stay where it was. (Unfortunately, Airbus' cart broke a few years later, but the original scenario is still relevant.)


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